When you get to the base of the issue, it’s not whether or not Abercrombie’s clothes fit every single woman. Look at stores such as J. Crew or Anthropologie, each has a pretty certain aesthetic and target customer. Preppy for the former, artsy for the latter. They play to their targets without being exclusionary based on size. J. Crew offers a huge range of sizes for both the smaller than average and larger than average. Anthropologie offers tons of different styles for basically any body shape and, if I’m not mistaken, size 14 clothes. It would be, I think, almost unanimously agreed that both J. Crew and Anthropologie, and even American Eagle, teen-targeted like Abercrombie but not discriminatory, are all doing FAR better than Abercrombie based on sales and expansion.
In all 3 of these stores, I have experienced sales people of every body shape and physical appearance. What actually influenced my purchasing was the pieces the sales person wore, how they had styled those clothes, and if they had a good personality.
Abercrombie doesn’t have to offer clothes for every single person, no privately owned business HAS to do anything. The problem here is the fact that they took the time to label a certain kind of person, rather a certain type of body, as inherently bad and attached negative characteristics and assumptions to people with that type of body.
In my experience, I have seen skinny, athletic, curvy, “plus size”, and every other body shape in between in every different group, including the “cool” group. Abercrombie could still play up their pseudo-preppy, pseudo-All American image with a sales person in a size 12 or a size 00.
Here’s a huge secret if anyone I know in real life reads this. I have an eating disorder. I’ve been dealing with bulimia for about the last year, and many other, far more complicated eating disorder behaviors for as long as I can remember. I was in the hospital for 2 and 1/2 weeks because of this. I’m not thin either. I don’t look like an eating disorder patient. I actually am a bit overweight by medical standards. And Abercrombie’s clothes, back in my middle school Abercrombie days, were never ever flattering on my “uncool” body. That’s why this issue hits so close to home for me. It’s disgusting that speaking in this way about other human beings, reducing them down to nothing but a good or bad body is accepted.
Abercrombie is perpetuating the fat-shaming, body objectifying, pro-eating disorder, self-hating culture we live in. They need to do their goddamn job, which is try to sell their clothes, instead of telling people that their bodies aren’t cool, and that they can’t join the “popular” group because their body isn’t what they’ve deemed “hot”.
The point is that clothes simply cover your body. Clothes should make you feel good about yourself, not cause you to cry in a dressing room because you are so ashamed of your body and the fact that it doesn’t fit into Abercrombie’s pants.
Grow up Abercrombie. And maybe get a heart. But only if it will fit in an XXS hot pink t shirt with a moose and a slutty saying on it :))))
tagged as: musings, assholery, Anna gets angry,
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- evaelizabethrose said: Anna, you are beautiful. Just the thought you have having an eating disorder brings me to tears. You shouldn’t have to feel as if you have to do that.
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